Their Marylebone Village store is located in an understated nook of a 1903 building, originally home to Edward VII’s butcher, Goslin and Co. Lining the building’s striking arched entrance, Goslin’s original tiling is resplendent once again, rediscovered and restored after decades hidden from view.

The store is organised along clean lines, with an emphasis on modern utilitarian display, tempered with a knowing reverence to the site’s history. A red-bathed interior is rooted in original white-veined marble tiles, uncovered and returned to their former glory. Spectacle shelving in polished chrome and brushed steel references Goslin’s utilitarian display units, while selected spectacles are suspended from chains in the window restored sash window. A paravent-inspired mirror screen divides the ‘shopfront’ from the back. Behind a heavy velvet curtain (red, of course), a state-of-the-art testing room continues the location’s legacy for technological advancement.